Wednesday, July 9, 2008

The great ice cream conspiracy


I can't do it anymore. I can't be silent. Ice Cream cartel be damned, it's time I spoke out.


What size ice cream cartons do they have where you shop. Half-gallon? Guess again. A few years ago, all of the major ice cream manufacturers quietly reduced the container size from a half gallon to 1.75 quarts. Of course, they did not lower their prices.


They are doing it again. Dreyer's "half-gallons" are down to 1.5 quarts. That's two-cups less ice cream than just a few years ago. For the same price!
Now, I'm all for free enterprise and all that jazz. My issue is that this behavior seems to be just short of lying to their customers. They make the carton size change with no notification, no signage and nothing mentioning it on the packaging. It just sneaks in until boom, you can't find the original size anymore. I personally would rather them cover the (assumed) rising costs by raising their prices. The problem there is that people would notice, so they switch to this underhanded maneuver. Despicable (did I spell that right?).

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